Choosing the best answering service is an essential business move. It helps improve customer relations and it updates you with the possible improvements that your product needs. In other words, it is not just a marketing strategy to lure customers into trusting your business. It is also a good investment for market research. These services come in different levels and types. One is the basic and the other is advanced. The basic level of service provides the essential and basic transactions with your customers. The agent is provided with guidelines that will help him decide if the customer should be provided with alternative information or contacted immediately. In most cases,