Partner experience is a holistic view of how a partner interacts with the brand and how they experience that relationship on an ongoing basis. This includes partner engagements, partner satisfaction, and partner loyalty, ensuring that every touchpoint of the partner journey is highly optimized to create the best partner experience. Businesses understand that the more they develop a frictionless partner experience, the partners will produce better results and ROI.

Partners interact and engage with the end customers of the brand. Hence, it is vital to ensure the partners have a frictionless experience with the brand to deliver the same experience to the end customers. A great partner experience makes it easier for partners to do business with the brand (B2B) or with their prospects or customers (B2C). PRM program helps integrate both B2B and B2C partner experiences seamlessly.

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