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The platform enables staff members to build customer relationships by understanding customers patterns, how they want and when they want it. It also provides a single interface for all customer interactions including email, chat and social media channels.

Data engineers are the ones tasked with carrying out data engineering tasks. They usually have a background in IT or computer science and help manage the raw data to make it accessible and usable. Data engineers are specialists who extract value from raw and unstructured data and move it around without changing it.