Channel incentives are the central pillar of PRM programs. Incentives are powerful drivers to engage, motivate, and accelerate partners to meet targets and milestones. In addition, it provides a framework to consolidate all activities, actions, and outcomes into a single measurable rewards mechanism.

B2B channel incentive structure helps form a sustained relationship with the partner and creates long-term loyalty. Incentives are designed to nurture a partner through the partner life cycle. PRM program provides tools and frameworks to set up, configure and administer incentives. In addition