Partner Training And Certification Is An Essential PillarTraining and certifications are becoming an integral part of the long-term B2B partner enrichment process. It helps to bring brand value to a broader partner network. Through training and certification, partners bring consistency in product knowledge, brand message, quality, and trust to the market and customers.

B2B partner organization complexity varies across industries and markets. Partners need their sales, support, and marketing staff to get trained and certified to remain preferred partners. A brand-certified partner team mana

Discover how PRMMS PR Loyalty Strategy can enhance customer retention and boost engagement. Learn more about our strategic approach to Loyalty Strategy today.
PRM Marketing Services announces completion of transition to focus and accelerate B2B2C CRM, PRM, loyalty and rewards business globally.PRM Marketing Services aligns its global strategy and direction to tap on the repaidly growing B2B2C CRM, PRM, Loyalty and Rewards market segment

For businesses to achieve sustainable competitive advantage, creating strong B2B2C ecosystem of Customer and Partner Relationships management remains a cr

Unlock smoother partner onboarding with effective PRM. Explore best practices for faster integration and stronger partnerships. Get started.
Partner onboarding is the first step in setting up a PRM program. It is essential to set up with complete partner profile with correct classification and structure to enable the partner program to operate efficiently. Organizations invest time and resources to scan the right partners, market the program benefits, and recruit them to the partner network.
Partner onboarding consists of a few essential steps:

Identifying and validating partners who are