Introduction To Partner Relationship Management is a loyalty and engagement concept encompassing all aspects of developing and managing B2B channel partner relationships.

For most organizations, channel partner networks are the critical indirect sales channels that bring the products and services into the market and end customers. In this process, partners play a crucial role in acting as an extended sales arm to the organization.

In today’s market, businesses face several market challenges such as

Managing increasing customer expectations and needs.
Adjusting to shifting market con

Introduction To Partner relationship management, better known as PRM, is slowly shaping B2B ecosystems. PRM as an essential business growth driver is rapidly evolving as organizations rely more on their extended channel partner networks to expand their market reach. More organizations recognize that they need fully systematized tools, frameworks, and solutions to run effective, scalable, and sustainable channel engagements.

PRM brings together the strategy, process, and solutions to achieve those B2B objectives. PRM is defined as

A set of methods, activities, and technologies
To develo