Introduction To Partner Relationship Management is a loyalty and engagement concept encompassing all aspects of developing and managing B2B channel partner relationships.

For most organizations, channel partner networks are the critical indirect sales channels that bring the products and services into the market and end customers. In this process, partners play a crucial role in acting as an extended sales arm to the organization.

In today’s market, businesses face several market challenges such as

Managing increasing customer expectations and needs.
Adjusting to shifting market con